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ONSIDE on Twitter: "ONSIDE is delighted to have supported Hockey Ireland through the successful expansion of its partnership with SoftCo to the men's team. They will now support the women's and men's
NHL ensures teams will have full flexibility to maximize jersey sponsorships | SportBusiness
Sonnet's hockey sponsorship expands to women's league » Media in Canada
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The Creation Of Adidas Hockey: Forging A New Way To Relate To Consumers, NHL
Scotiabank Announces Sponsorship with the Professional Women's Hockey Players Association (PWHPA) - Dec 10, 2020
Adidas, NHL decide against extending kit supplier deal beyond 2023/24 season | SportsMint Media
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Adidas Steps Away: Who Will Supply the NHL's New Jerseys?
Adidas takes over from Reebok as US ice hockey sponsor - BBC News
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World hockey struggles to score with sponsors
For Adidas and rivals, sponsorships are good business - The Columbian
Adidas and Women's Sports Foundation Announced as Team Sponsors for the Secret® Dream Gap Tour Plus CBC Sports Added as Streaming Partner
Blues announce Stifel as jersey sponsor, help NHL usher in a new age of advertising - St. Louis Game Time
In-Depth: How Sportswear Giants Adidas & Nike Distribute Their Sponsorship Expenses - Footy Headlines