Here's why comedian Joe Lycett has changed his name to Hugo Boss | The Scotsman
Joe Lycett changes name to Hugo Boss
Comedian Joe Lycett legally changes his name to Hugo Boss
Hugo Boss responds to comedian Joe Lycett's name change: 'We do not oppose the free use of language' | London Evening Standard | Evening Standard
Comedian 'legally changes name to Hugo Boss' in trademark taunt - The Irish News
Comedian Joe Lycett changes name back from Hugo Boss - BBC News
Joe Lycett changes name to Hugo Boss in protest against fashion house | The Independent | The Independent
Comedian Joe Lycett changes name to Hugo Boss to protest brand's treatment of small businesses | CNN
Joe Lycett sells tickets for Hugo Boss & Friends show as he trademarks Boss La Cease... - Radio X
Comedian legally changes name to Hugo Boss – important lessons for brands - World Trademark Review
Joe Lycett 'stands to make £1.5m' from Hugo Boss name change | Metro News
Why Did Joe Lycett Just Change His Name To Hugo Boss?
Joe Lycett protest: British comedian Joe Lycett changes name to Hugo Boss as a sign of protest - The Economic Times
Hugo Boss the Brand Says It Can Take a Joke by Hugo Boss the Comedian – WWD
Joe Lycett on Twitter: "Thank you to whoever did this https://t.co/mTwcmSrhBK" / Twitter
UK: Comedian Joe Lycett legally changes his name to Hugo Boss | UK News
Birmingham comedian Joe Lycett officially changes his name to Hugo Boss in protest against the designer fashion brand | ITV News Central
Joe Lycett legally changes name to Hugo Boss to troll fashion brand
Joe Lycett: Comedian changes his name to Hugo Boss - BBC News
Comedian Joe Lycett Has Officially Changed His Name To Hugo Boss - LADbible
BBC DJ changes name to Joe Lycett amid comedian's Hugo Boss stunt
Joe Lycett changed his name to 'Hugo Boss' to protest against the company
Joe Lycett: Is comedian still called Hugo Boss? | Metro News
Comedian Joe Lycett changes name to Hugo Boss in swipe at fashion house | Comedy | The Guardian
Joe Lycett reveals he's changed name back from Hugo Boss in "final statement" - Radio X
