![Mr Kipling: “Exceedingly good cakes” catchphrase ditched in £20million brand makeover - Mirror Online Mr Kipling: “Exceedingly good cakes” catchphrase ditched in £20million brand makeover - Mirror Online](https://i2-prod.mirror.co.uk/incoming/article3228058.ece/ALTERNATES/s1200b/Mr-Kipling-Cakes.jpg)
Mr Kipling: “Exceedingly good cakes” catchphrase ditched in £20million brand makeover - Mirror Online
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Mr Kipling makes exceedingly excellent damage: Liked British muffins slices are on their method to the USA - elegant news
MR KIPLING EXCEEDINGLY GOOD Trademark of Manor Bakeries Ltd. Serial Number: 78171918 :: Trademarkia Trademarks
![Mr Kipling will still sell 'exceedingly good cakes' after bosses save famous catchphrase from axe during brand revamp | Daily Mail Online Mr Kipling will still sell 'exceedingly good cakes' after bosses save famous catchphrase from axe during brand revamp | Daily Mail Online](https://i.dailymail.co.uk/i/pix/scaled/2014/08/26/1409042554353_wps_13_The_brand_s_packaging_and.jpg)
Mr Kipling will still sell 'exceedingly good cakes' after bosses save famous catchphrase from axe during brand revamp | Daily Mail Online
![Box of Mr Kipling 6 Festive Bakewells exceedingly good cakes isolated on white background Stock Photo - Alamy Box of Mr Kipling 6 Festive Bakewells exceedingly good cakes isolated on white background Stock Photo - Alamy](https://l450v.alamy.com/450v/2agm9re/box-of-mr-kipling-6-festive-bakewells-exceedingly-good-cakes-opened-to-show-contents-set-on-white-background-2agm9re.jpg)
Box of Mr Kipling 6 Festive Bakewells exceedingly good cakes isolated on white background Stock Photo - Alamy
![Mr Kipling 'exceedingly good' slogan may still be kept despite rumours, company say | UK | News | Express.co.uk Mr Kipling 'exceedingly good' slogan may still be kept despite rumours, company say | UK | News | Express.co.uk](https://cdn.images.express.co.uk/img/dynamic/1/590x/CP6TC5-464405.jpg)