The New Rules of Sports Sponsorship | Fitt Insider
London 2012 Olympics will not take legal action over Nike ad campaign | Advertising | The Guardian
Global Branding Strategy: Nike Analysis using 4 Ps - Global Marketing Professor
Nike Inches in on Adidas' World Cup Social Turf
Nike Contracts to Eliminate Performance Requirements for New Moms
Commentary: Why Nike Should Stop Sponsoring College Sports | Fortune
How Nike leveraged legal loopholes to surpass Adidas' brand popularity in the 2012 Summer Olympics
Nike (NYSE: NKE) inks first student athlete sponsorship with UCLA's Reilyn Turner - Portland Business Journal
Report: Naomi Osaka gets Nike exemption for partner patches - SportsPro
Nike splits $1 billion media account between PMG and Initiative | Campaign US
Opinion | Allyson Felix: My Own Nike Pregnancy Story - The New York Times
How Nike Brilliantly Ruined Olympic Marketing Forever
Student reacts to Nike protests in wake of Kaepernick sponsorship – The Tower Pulse
Official Rules - Nike
Nike avoids Olympic sponsorship restrictions
The Secret Betrayal That Sealed Nike's Special Influence Over the University of Oregon - Pacific Standard
Nike neatly sidesteps Olympics brand sponsorship rules with Paula Radcliffe ad | Stuart Smith's Blog
Important Notice for Amateur Athletes You are responsible for - Nike
Nike runs outdoor ad celebrating Farah's double Olympic victory
