Superdry PLC looking to cut about 20% of jobs at its head office as struggling fashion brand attempts to rein in costs
![Superdry fashion label presses ahead with flotation despite pricing concerns | Investing | The Guardian Superdry fashion label presses ahead with flotation despite pricing concerns | Investing | The Guardian](https://i.guim.co.uk/img/static/sys-images/Admin/BkFill/Default_image_group/2010/2/25/1267128841729/London-stock-001.jpg?width=1200&height=630&quality=85&auto=format&fit=crop&overlay-align=bottom%2Cleft&overlay-width=100p&overlay-base64=L2ltZy9zdGF0aWMvb3ZlcmxheXMvdGctYWdlLTIwMTAucG5n&s=4e143c277c349eb7e4d01adfbc2037d2)
Superdry fashion label presses ahead with flotation despite pricing concerns | Investing | The Guardian
![News, Fashion, Business, Jobs, Stellenangebote, Textilbranche | House designs exterior, Superdry, Retail design News, Fashion, Business, Jobs, Stellenangebote, Textilbranche | House designs exterior, Superdry, Retail design](https://i.pinimg.com/564x/64/f7/32/64f7324918852e32885f760575cac506--superdry-berlin-germany.jpg)
News, Fashion, Business, Jobs, Stellenangebote, Textilbranche | House designs exterior, Superdry, Retail design
![Samut Prakan, Thailand - September 06, 2019 : Superdry Store In The New One Shopping Mall Named Central Village. Stock Photo, Picture And Royalty Free Image. Image 129660177. Samut Prakan, Thailand - September 06, 2019 : Superdry Store In The New One Shopping Mall Named Central Village. Stock Photo, Picture And Royalty Free Image. Image 129660177.](https://previews.123rf.com/images/maicyber/maicyber1909/maicyber190900045/129660177-samut-prakan-thailand-september-06-2019-superdry-store-in-the-new-one-shopping-mall-named-central-vi.jpg)
Samut Prakan, Thailand - September 06, 2019 : Superdry Store In The New One Shopping Mall Named Central Village. Stock Photo, Picture And Royalty Free Image. Image 129660177.
![BERLIN, GERMANY - CIRCA SEPTEMBER, 2019: interior shot of Superdry store in Berlin Stock Photo - Alamy BERLIN, GERMANY - CIRCA SEPTEMBER, 2019: interior shot of Superdry store in Berlin Stock Photo - Alamy](https://c8.alamy.com/comp/2C5CENT/berlin-germany-circa-september-2019-interior-shot-of-superdry-store-in-berlin-2C5CENT.jpg)
BERLIN, GERMANY - CIRCA SEPTEMBER, 2019: interior shot of Superdry store in Berlin Stock Photo - Alamy
![BERLIN, GERMANY - CIRCA SEPTEMBER, 2019: interior shot of Superdry store in Berlin Stock Photo - Alamy BERLIN, GERMANY - CIRCA SEPTEMBER, 2019: interior shot of Superdry store in Berlin Stock Photo - Alamy](https://c8.alamy.com/comp/2C5EF36/berlin-germany-circa-september-2019-interior-shot-of-superdry-store-in-berlin-2C5EF36.jpg)
BERLIN, GERMANY - CIRCA SEPTEMBER, 2019: interior shot of Superdry store in Berlin Stock Photo - Alamy
![BERLIN, GERMANY - CIRCA SEPTEMBER, 2019: interior shot of Superdry store in Berlin Stock Photo - Alamy BERLIN, GERMANY - CIRCA SEPTEMBER, 2019: interior shot of Superdry store in Berlin Stock Photo - Alamy](https://c8.alamy.com/comp/2C5CEP6/berlin-germany-circa-september-2019-interior-shot-of-superdry-store-in-berlin-2C5CEP6.jpg)
BERLIN, GERMANY - CIRCA SEPTEMBER, 2019: interior shot of Superdry store in Berlin Stock Photo - Alamy
![BERLIN, GERMANY - CIRCA SEPTEMBER, 2019: interior shot of Superdry store in Berlin Stock Photo - Alamy BERLIN, GERMANY - CIRCA SEPTEMBER, 2019: interior shot of Superdry store in Berlin Stock Photo - Alamy](https://c8.alamy.com/comp/2C5EJJR/berlin-germany-circa-september-2019-interior-shot-of-superdry-store-in-berlin-2C5EJJR.jpg)
BERLIN, GERMANY - CIRCA SEPTEMBER, 2019: interior shot of Superdry store in Berlin Stock Photo - Alamy
![BERLIN, GERMANY - CIRCA SEPTEMBER, 2019: interior shot of Superdry store in Berlin Stock Photo - Alamy BERLIN, GERMANY - CIRCA SEPTEMBER, 2019: interior shot of Superdry store in Berlin Stock Photo - Alamy](https://c8.alamy.com/comp/2C5EF1W/berlin-germany-circa-september-2019-interior-shot-of-superdry-store-in-berlin-2C5EF1W.jpg)